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Material Fact

Recife, January 21, 2021, Ser Educacional (B3 SEER3), one of Brazil‘s largest private education groups and a leader in the Northeast and North regions, pursuant to CVM Instruction 358, of January 3, 2002, as amended, and paragraph 4 of article 157 of Law No. 6,404, of December 15, 1976, as amended ("Brazilian Corporation Law"), hereby informs its shareholders and the market in general that its Board of Directors, at a meeting held on January 20, 2021, resolved on the approval of the Company‘s new share buyback program ("Buyback Program"), pursuant to CVM Instruction 567, of September 17, 2015.

Purpose

The Company’s purpose in the execution of the Buyback Program is to invest available funds in the acquisition of common shares issued by the Company on a stock exchange, at market prices, without any decrease in the Company‘s capital stock, to remain in treasury, subsequent cancellation or reallocation of shares for the payment of any incentive plans approved by the Company’s shareholders.

The Company understands that the Buyback Program will increase the value creation for its shareholders through the efficient management of the capital structure.

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IR Contact:


Rodrigo de Macedo Alves / Geraldo Soares de Oliveira Júnior
+55 (11) 2769-3223 | ri@sereducacional.com | http://ir.sereducacional.com

Media Relations:
Silvia Fragoso | +55 (81) 3412-6285 | silvia.fragoso@sereducacional.com

Loures Consultoria:
Ludmilla Gutierrez | ludmilla.gutierrez@loures.com.br