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Material Fact

Recife, January 13, 2021, Ser Educacional S.A. ("SER") (B3 SEER3), pursuant to the terms of Law No. 6,404/1976, of CVM Ruling No. 358/2002, and in continuance of the material fact disclosed to the market on October 30, 2020, November 4, 2020, and December 28, 2020, hereby inform its shareholders and market in general that, pursuant to the agreement ("Agreement") entered into with Ânima Holdings S.A. ("Ânima") in October 29, 2020:

(i) Ser and Ânima did not exercise their respective mutual call and put option over 100% (one hundred percent) of the share capital of (a) Sociedade de Educação Ritter dos Reis Ltda. ("Ritter"), maintainer of the Centro Universitário Ritter dos Reis (UniRitter); (b) FADERGS - Faculdade de Desenvolvimento do Rio Grande do Sul Ltda. ("FADERGS"), maintainer of the Centro Universitário FADERGS; and (c) Instituto Brasileiro de Medicina de Reabilitação Ltda. ("IBMR"), maintainer of the Centro Universitário Hermínio da Silveira; and

(ii) Regardless of the above, remains in full force and effect the preemptive right, to the benefit of SER, to acquire Ritter, FADERGS and IBMR, in case Ânima decides to sell these entities to third parties, under the terms of the Agreement.

SER shall keep its shareholders and the market informed about the subsequent material facts related to this matter.

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IR Contact:


Rodrigo de Macedo Alves / Geraldo Soares de Oliveira Júnior
+55 (11) 2769-3223 | ri@sereducacional.com | http://ir.sereducacional.com

Media Relations:
Silvia Fragoso | +55 (81) 3412-6285 | silvia.fragoso@sereducacional.com

Loures Consultoria:
Ludmilla Gutierrez | ludmilla.gutierrez@loures.com.br