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Material Fact

Recife, December 28, 2020, Ser Educacional S.A. ("SER") (B3 SEER3), pursuant to the terms of Law No. 6,404/1976, of CVM Ruling No. 358/2002, and in continuance of the material fact disclosed to the market on October 30, 2020 and November 4, 2020, hereby inform its shareholders and the market in general that, pursuant to the agreement ("Agreement") entered into with Ânima Holdings S.A. ("Ânima") in October 29, 2020:

(i) exercised its right to acquire 100% (one hundred percent) of the share capital of (a) SOCIEDADE PARAIBANA DE EDUCAÇÃO E CULTURA LTDA. ("ASPEC"), maintainer of Faculdade Internacional da Paraíba (FPB), and (b) SOCIEDADE CAPIBARIBE DE EDUCAÇÃO E CULTURA LTDA. ("SOCEC"), maintainer of the Centro Universitário dos Guararapes (UNIFIG) in Recife and Jaboatão dos Guararapes, as well as the CEDEPE Business School. In view of the above, SER and Ânima will proceed with the negotiation of the definitive documents regarding the acquisition of SOCEC and ASPEC for the price of BRL 180,000,000.00 (one hundred and eighty million reais), under the terms provided for in the Agreement; and

(ii) extended, for fifteen (15) days from December 27, 2020, the deadline for exercising its call option right of 100% (one hundred percent) of the share capital of (a) Sociedade de Educação Ritter dos Reis Ltda. ("Ritter"), maintainer of Centro Universitário Ritter dos Reis (UniRitter); (b) FADERGS - Faculdade de Desenvolvimento do Rio Grande do Sul Ltda. ("FADERGS"), maintainer of Centro Universitário FADERGS; and (c) Instituto Brasileiro de Medicina de Reabilitação Ltda. ("IBMR"), maintainer of Centro Universitário Hermínio da Silveira.

SER shall keep its shareholders and the market informed about the subsequent material facts related to this matter.

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IR Contact:


Rodrigo de Macedo Alves / Geraldo Soares de Oliveira Júnior
+55 (11) 2769-3223 | ri@sereducacional.com | http://ir.sereducacional.com

Media Relations:
Silvia Fragoso | +55 (81) 3412-6285 | silvia.fragoso@sereducacional.com

Loures Consultoria:
Ludmilla Gutierrez | ludmilla.gutierrez@loures.com.br