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Material Fact

Recife, November 4, 2020. Ser Educacional ("Ser" or "Company") (B3 SEER3), pursuant to the terms of Law No. 6,404/1976, of CVM Ruling No. 358/2002, and in continuance of the material fact disclosed in October 30, 2020, hereby informs its shareholders and the market in general that, pursuant to the Private Transaction Instrument, Call Option And Other Covenants entered into with Ânima Holdings S.A. ("Transaction Instrument"), it exercised its right of receiving the R$180 million, in cash, related to the Termination Payment for the Go Shop, instead of receiving, at this moment, in payment in kind, the right to future ownership of 100% of the quotas of the companies that maintain the Institutions Faculdade Internacional da Paraíba (FPB) and Centro Universitário dos Guararapes (UNIFG).

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