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Ser Educacional Launches Univeritas Brand in Belo Horizonte

Recife, October 13, 2016, Ser Educacional (BM&FBOVESPA SEER3, Bloomberg SEER3:BZ e Reuters SEER3.SA), one of the largest private education groups in Brazil and the leader in the Northeast and North regions, hereby announces the launch of the Univeritas brand in Belo Horizonte, in the state of Minas Gerais. The start-up of operations in the city will take place through signature of a Non-Onerous Assignment Agreement for the Maintenance of Faculdade São Camilo (FASC).

The institution had no students and, consequently, the Company’s only costs were related to the normal bureaucratic legal and transaction expenses associated with operations of this type, which involve the processing of maintenance transfer documentation with the MEC.

FASC possesses a General Course Index - IGC of 3 and only two functioning courses recognized by the MEC: Business Administration, with 100 places (and no Preliminary Course Concept rating - CPC) and Radiology, with 100 places and a CPC of 3. The Company in turn is requesting with the MEC to open more than 30 new courses in order to provide the city with a complete portfolio.

Ser Educacional’s entry into Belo Horizonte will begin immediately with the intake process for the 1st semester of 2017, based on Regulatory Ordinance 19 of September 28, 2016.

According to Janyo Diniz, CEO of Grupo Ser Educacional, "Our strategy remains the same - to be a dominant company in the Northeast and North regions of Brazil and build a significant presence in the rest of the country. This new institution in Belo Horizonte is an important step in this strategy and should be seen as part of a long-term movement."

In addition, the Company will take advantage of this opportunity to launch the Univeritas brand, which will be used to present Faculdade Universus Veritas and Centro Universitário Universus Veritas. The new brand will be used in the Southeast, South and Midwest regions of Brazil, where the Company does not have a very significant presence.

"The creation of a specific new brand for the South, Southeast and Midwest regions will be extremely important, especially because the brand in question is highly inclusive and multicultural and we believe it will have a major impact on the distance-learning segment, which is without question the current market tendency," said Diniz.

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