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Ser Educacional Accredits a Unit of Faculdade Joaquim Nabuco in João Pessoa

Recife, July 19, 2016 - Ser Educacional S.A. (BM&FBOVESPA SEER3, Bloomberg SEER3:BZ and Reuters SEER3.SA), one of the largest private education groups in Brazil and the leader in the Northeast and North regions, informs that the Ministry of Education (MEC) authorized the operational start-up of Faculdade Joaquim Nabuco in the city of João Pessoa, Paraíba state.

According to Jânyo Diniz, CEO of Grupo Ser Educacional, "the accreditation of Faculdade Joaquim Nabuco in João Pessoa is the first one outside the metropolitan region of Recife and consolidates our project to promote the brand‘s organic growth to the other states of the Northeast region.

We had already made progress towards this goal last year, transforming a unit of Talles de Mileto, in Fortaleza, into a Joaquim Nabuco unit and we expect to announce other changes in the near future", added Mr. Diniz.

The new institution will begin operating with the following courses: Business Administration, Accounting, Technical Course in Occupational Safety, Technical Course in HR Management and Technical Course in Logistics, totaling 1,200 places per year.

The accreditation protocol of the institution in João Pessoa was obtained with e-MEC on April 24, 2014, with the approval granted by the National Education Council (CNE) on the session of April 18, 2016. Accreditation Order 643, of July 18, 2016, was published by MEC on Diário Oficial da União on July 19, 2016.

João Pessoa is the capital of Paraíba state, whose population is estimated at around 790,000. The city has the seventh largest economy in the Northeast region and its main income and employment generation sources are the tourism, commerce and industry sectors. Ser Educacional already has a strong presence in the city, through Faculdade Mauricio de Nassau, which currently has approximately 8,000 students, and expects to expand its local presence with Joaquim Nabuco. The Company intends, by means of its unique value proposition for students, to offer high-quality education through its strong brands, which are recognized by the job market and society as a whole, and by offering courses with high demand in the city, supported by excellent and well-located infrastructure. The courses are offered at competitive prices, representing a high potential of return on the investment made.

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About Grupo Ser Educacional
Founded in 2003 and headquartered in Recife, Grupo Ser Educacional (BM&FBOVESPA SEER3, Bloomberg SEER3:BZ and Reuters SEER3.SA) is one of the largest private education groups in Brazil and the leader in the Northeast and North regions in terms of number of students enrolled. It offers undergraduate, graduate, vocational and distance learning courses in 12 states, with a consolidated base of 151,000 students. The Company operates under the following brands: Faculdades Maurício de Nassau, UNINASSAU - Centro Universitário Maurício de Nassau, Faculdades Joaquim Nabuco, Escolas Técnicas Joaquim Nabuco and Maurício de Nassau, FIT - Faculdades Integradas dos Tapajós, UNG (Universidade Guarulhos) and UNAMA (Universidade da Amazônia), through which it offers more than 915 courses.