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Fitch Ratings Rates Ser Educacional as A+(bra)

Recife, July 11, 2016 - Ser Educacional S.A. (BM&FBOVESPA SEER3, Bloomberg SEER3:BZ and Reuters SEER3.SA), one of the largest private education groups in Brazil and the leader in the Northeast and North of the country, hereby announces that Fitch Ratings, one of the world‘s most respected risk rating agencies, has given the Company an initial Long-Term National Rating of "A+(bra)".

On conferring this rating, Fitch emphasized Ser Educacional‘s "healthy history of expanding its activities through a mix of organic growth and acquisitions", its "cost structure distinguished by reduced general and administrative costs and expenses", and its "solid operating margins which, considering Brazil‘s competitive private post-secondary education industry, gives Ser Educacional competitive advantages over its peers."

Also according to Fitch Ratings, Ser Educacional "finances its activities in a conservative manner in terms of capital structure and has always maintained an adequate level of liquidity, as well as satisfactory debt coverage ratios, its mix of capital and operating cash flow ensuring that it has maintained appropriate credit indices in recent years."

For Jânyo Diniz, CEO of Grupo Ser Educacional, this recognition of its financial solidity is important for the Company, since it exemplifies a fundamental pillar of support for academic quality. "A solid balance sheet ensures a high-quality structure with professionals determined to provide our students with high-quality education," declared Diniz.

For João Aguiar, Ser Educacional‘s CFO, "this is recognition of the Company‘s firm approach throughout its trajectory - it has always sought to invest in its organic growth projects and acquisitions in a consistent manner, maintaining cash flow and debt at levels compatible with the size of its business, not only in terms of current payment capacity, but also taking eventual short, medium and long-term stress scenarios into consideration.

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IR Contact:
Rodrigo de Macedo Alves and Geraldo Soares de Oliveira Júnior
(+55 11) 2769 3223 | ri@sereducacional.com | www.sereducacional.com/ri

Media Relations:

Silvia Fragoso
(+55 81) 3413-4643 | silvia.fragoso@sereducacional.com

About Grupo Ser Educacional
Founded in 2003 and headquartered in Recife, Grupo Ser Educacional (BM&FBOVESPA SEER3, Bloomberg SEER3:BZ and Reuters SEER3.SA) is one of the largest private education groups in Brazil and the leader in the Northeast and North regions in the number of students enrolled. The Company offers undergraduate, graduate, technical and distance-learning courses and is present in 12 states with a consolidated base of over 151,000 students. The Company operates under the Faculdades Maurício de Nassau, UNINASSAU - Centro Universitário Maurício de Nassau, Faculdades Joaquim Nabuco, Escola Técnica Joaquim Nabuco, Escola Técnica Maurício de Nassau, FIT - Faculdades Integradas dos Tapajós, UnG (Universidade Guarulhos) and UNAMA (Universidade da Amazônia) brands, through which it offers more than 915 courses.