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Ser Educacional Announces New Chief Financial Officer

Recife, November 3, 2015 - Ser Educacional S.A. (BM&FBOVESPA SEER3, Bloomberg SEER3:BZ and Reuters SEER3.SA), one of Brazil‘s largest private education groups and the leader in the Northeast and North Regions in number of students enrolled, hereby informs the market that João Albérico Porto de Aguiar has been elected as the Company‘s new Chief Financial Officer by the Board of Directors‘ Meeting held today.

With more than 20 years of experience in the financial area, João Aguiar worked as an auditor at PricewaterhouseCoopers‘ for more than 12 years and as a controller for companies in the beverage, health, real estate and retail industries. In the latter segment, he worked most recently as a Controller at the Máquina de Vendas Group. With extensive experience of organizational and corporate restructuring, as well as ample knowledge of the accounting, financial, structured operation and internal control areas, João Aguiar has a degree in Accounting and a graduate diploma in Corporate Finance from the Federal University of Pernambuco (UFPE), with specialization courses in Business Management at the CEDEPE Business School in Pernambuco and in Tax Planning at the Brazilian Tax Planning Institute (IBPT).

According to Jânyo Diniz, Ser Educacional Group‘s CEO, "João Aguiar‘s accounting and financial experience will prove invaluable in helping our Company to grow. I believe that his collaborative profile and experience not only in accounting and finance, but in segments unrelated to education, such as retail, will make a major contribution to our DNA of best market practices and constant improvement."

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IR Contact:
Rodrigo de Macedo Alves
Investor Relations Officer

Geraldo Soares de Oliveira Júnior
Investor Relations Assistant Manager

Phone: +55 (81) 3413 4615 / +55 (11) 2769 3223
E-mail: ri@sereducacional.com
Website: www.sereducacional.com/ir