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Conclusion of Debenture Issue

Recife, July 27, 2015 - Ser Educacional S.A. (BM&FBOVESPA SEER3, Bloomberg SEER3:BZ and Reuters SEER3.SA), one of Brazil’s largest private education groups and the leader in the Northeast and North Regions in terms of numbers of students enrolled, pursuant to Instruction 358 issued by the Brazilian Securities and Exchange Commission ("CVM") on January 3, 2002, as amended, hereby informs its shareholders and the market in general that on July 24th, 2015, it has concluded its 1st issue of simple unsecured debentures, not convertible into shares, in a single series ("Issue" and "Debentures", respectively), for public distribution with restricted placement and distribution efforts, pursuant to CVM Instruction 476 of January 16, 2009, as amended. The resulting proceeds will be utilized to finance investments in the Company’s projects and the remaining balance will be used to strengthen working capital. The debentures have a nominal unit value of one million reais (R$1,000,000.00) on the issue date, totaling one hundred and fifty million reais (R$150,000,000.00).

This material fact is purely informative in nature, pursuant to the prevailing legislation, and should not be construed as Debenture sale material.

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IR Contact:
Rodrigo de Macedo Alves
Investor Relations Officer

Geraldo Soares de Oliveira Júnior
Investor Relations Assistant Manager

Phone: +55 (81) 3413 4615 / +55 (11) 2769 3223
E-mail: ri@sereducacional.com
Website: www.sereducacional.com/ir