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Issue of Simple, Non-Convertible Debentures, with Restricted Placement Efforts and Firm Guarantee

Recife, July 13, 2015 - one of Brazil‘s largest private education groups and the leader in the Northeast and North Regions in terms of numbers of students enrolled, pursuant to Instruction 358 of the Brazilian Securities and Exchange Commission ("CVM") of January 3, 2002, as amended, hereby informs its shareholders and the market in general that its Board of Directors approved the first (1st) issue of simple, unsecured debentures, not convertible into shares, in a single series ("Issue" and "Debentures", respectively), for public distribution with restricted placement and distribution efforts, pursuant to CVM Instruction 476, of January 16, 2009. The proceeds will be used to finance investments in Company projects and the remaining balance will be use to strengthen working capital. The Issue‘s nominal unit value will be one million reais (R$1,000,000.00) on the issue date, totaling one hundred and fifty million reais (R$150,000,000.00). The Debentures will be destined to qualified investors only, complying with the Brazilian regulation.

The nominal unit value of the Debentures shall not be adjusted for inflation. Interest corresponding to the accumulated variation of one hundred percent (100%) of the average daily Interbank Deposit Rate (DI) ("DI rate"), shall be levied on the nominal unit value or on the balance of the nominal unit value of the Debentures, as applicable, based on a year of two hundred and fifty-two (252) business days, plus a percentage (spread) or surtax of two point fifty percent (2.50%) per year, based on a year of two hundred and fifty-two (252) business days ("Remuneration").

The Issue‘s general conditions and terms are disclosed on the minutes of the Company‘s Board of Directors‘ Meeting held on July 9, 2015, which are filed at the Company‘s headquarters, on the websites of the CVM (www.cvm.gov.br) and BM&FBOVESPA (www.bmfbovespa.com.br), as well as on the Company‘s website (www.sereducacional.com/ir).

This material fact is purely informative in nature, pursuant to the prevailing legislation, and should not be construed as Debenture sale material.

Please click here to access the full document.

Please click here to access the Minutes of Board of Directors‘ Meeting

IR Contact:
Rodrigo de Macedo Alves
Investor Relations Officer

Geraldo Soares de Oliveira Júnior
Investor Relations Assistant Manager

Phone: +55 (81) 3413 4615 / +55 (11) 2769 3223
E-mail: ri@sereducacional.com
Website: www.sereducacional.com/ir