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Ser Educacional Hires Antonio Carbonari Netto as Vice President of Development and Expansion

Recife, May 6, 2015 - Ser Educacional S.A (BM&FBOVESPA: SEER3), one of Brazil‘s largest private education groups and the leader in the Northeast and North Regions, pursuant to CVM Instruction 358 of January 3, 2002, hereby announces that a Board of Directors‘ meeting held today approved the appointment of Mr. Antonio Carbonari Netto as the Group‘s new Vice President of Development and Expansion.

According to José Janguiê Diniz, Chairman of the Company‘s Board of Directors, "the appointment of Antonio Carbonari Netto as the Group‘s Vice President of Development and Expansion is a major conquest in regard to consolidating Ser Educacional as a company with a nationwide presence and operations. His experience as an entrepreneur and executive will prove invaluable in our progress in the academic and new business expansion and development area, especially in the Southeast region of the country. The Group‘s executives and board members will benefit greatly by sharing his experience given that, in addition to his extensive practical experience of the education sector, in both operational and strategic aspects, he has excellent institutional relations with all levels of Brazil‘s post-secondary education sector."

For Jânyo Diniz, the Company‘s CEO, "Antonio Carbonari Netto will play an important role in further helping and improving the Company‘s academic processes and prospecting new businesses in the South and Southeast of the country. Currently, the Company has several innovative initiatives such as the Prova Colegiada and ISO9001 certification, mechanisms that ensure that management‘s academic and operational objectives, from program content to administrative processes, are fully implemented in the front line of our operation, thereby ensuring higher quality. We believe Mr. Carbonari will be able to help us improve our existing initiatives even more, as well as create new ones, which is essential for the quality of our teaching and the maintenance of our strategic pillar based on the high scalability, replicability and standardization of our operations."

With more than 30 years of experience in the education sector, Antonio Carbonari Netto was a co-founder of Anhanguera Educacional S.A. in 1994, having left that company‘s Board of Directors in August 2014. He has a degree in Mathematics from the Pontifícia Universidade Católica de Campinas, with specialization in Mathematical Education from Universidade São Francisco and a master‘s degree in Education, Administration and Communication from Universidade São Marcos. He was also a member of the São Paulo State Education Council, the Social and Economic Development Council of the President‘s Office (2008), and a professor with some of the most important educational groups in Brazil, including Unip - Universidade Paulista, Uninove and Anhembi Morumbi, as well as heading educational representative bodies, including Semesp - São Paulo State Association of Post-Secondary Education Controlling Institutions, and ABMES - Brazilian Association of Post-Secondary Controlling Institutions. He is currently a member of Brazilian Academy of Administration Sciences.

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IR Contact:
Rodrigo de Macedo Alves
Investor Relations Officer

Geraldo Soares de Oliveira Júnior
Investor Relations Assistant Manager

Phone: +55 (81) 3413 4615 / +55 (11) 2769 3223
E-mail: ri@sereducacional.com
Website: www.sereducacional.com/ir