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Material Fact

Recife, October 27, 2014 - Ser Educacional S.A (BM&FBOVESPA: SEER3), proceeding with Material Facts released on December 23, 2013 and May 19, 2014 and in compliance with provisions of Article 157, Paragraph 4, Law nº. 6.404 of December 15, 1976, as amended ("Brazilian Corporation Law"), CVM Rule nº 358 of January 3, 2002, as amended ("CVM Rule 358"), hereby informs its shareholders and the market in general that under the terms of the Quota Purchase Agreement and Other Covenants entered into on May 19, 2014 ("Agreement"), on last Friday, October 24 2014, its subsidiary, ICES - Instituto Campinense de Ensino Superior Ltda. ("ICES") (a) concluded the acquisition of 100% of the capital stock of (i) União de Ensino Superior do Pará - UNESPA, supporting entity of Universidade da Amazônia - UNAMA, with head offices in Belém-PA; and (ii) Instituto Santareno de Educação Superior - ISES, supporting entity of Faculdades Integradas do Tapajós - FIT, with head offices in Santarém-PA; and (b) received the associate rights on (i) the Higher Education Association of Médio Amazonas - AESMA; and (ii) the Institution Foundation for the Amazon Development - FIDESA.

ICES will pay a total amount of R$151.2 million for the acquisition, (i) R$24 million already disbursed as advanced payment; (ii) the amount of R$116,482,085.44 was paid on this date; and (iii) the balance will be retained, so that to ensure the compliance with certain contractual obligations.


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IR Contact:

Natasha Nakagawa
Investor Relations Officer
Phone.: +55 (81) 3413 4615
E-mail: ri@sereducacional.com
Website: www.sereducacional.com/ir