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Notice to the Market

Recife, August 14, 2014 - Ser Educacional S.A ("Company" or "Ser Educacional") hereby informs its shareholders that the Board of Directors‘ Meeting held on this date approved the payment of interim dividends related to the first half of 2014, pursuant to Article 16, item (aa) and Article 28, Paragraph 1 of the Company‘s Bylaws. Said dividends will be paid as follows:

Amounts to be paid as Interim Dividends:

Total amount: R$18,155,920.38

Amount per share: R$0.145

Crediting and payment are subject to the following conditions:

1. Payment date: August 27, 2014.

2. Record Date: Shareholders registered as such at the close of the BM&FBOVESPA trading session of August 14, 2014 will be entitled to receive the dividends.

3. Ex-Dividend Date: The Company‘s shares will be traded ex-dividends (without the right to such dividends) as of August 15, 2014.

4. Payment to shareholders registered with the Bookkeeping Agent: Payment will be made to the shareholders‘ bank accounts registered with our bookkeeping agent, Itaú Corretora de Valores S.A. ("Itaú Corretora"). Shareholders whose registry does not contain their individual or corporate taxpayer‘s ID (CPF/CNPJ) or bank/branch/account details will only be credited as of the third business day following the date on which they update their registry in the electronic files of Itaú Corretora, which can be effected at any branch of Itaú Unibanco S.A. ("Banco Itaú") or via correspondence addressed to Unidade de Processamento e Soluções para Corporações, at Rua Ururaí, 111 - Prédio B - Térreo, Tatuapé, CEP 03084-010, in the city and state of São Paulo.

5. Payment to shareholders registered with the BM&FBOVESPA: Payments related to shares held in custody by the BM&FBOVESPA will be credited to that entity, and the custody agents will be responsible for forwarding the amounts to the respective shareholders.

Please click here to access the full document.

IR Contact:

Natasha Nakagawa
Investor Relations Officer
Phone.: +55 (11) 2769 3223