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Notice to the Market

Recife, May 14th, 2014 - Ser Educacional S.A (BM&FBOVESPA: SEER3) hereby informs its shareholders that the payment of complementary dividends, approved at the Company’s Annual Shareholders’ Meeting held on April 28th, 2014, related to the fiscal year ended December 31st, 2013 will be conducted as follows:

Amounts to be paid as complementary dividends:

Total amount: R$4,058,500.00
Amount per share: R$0.032412705

The credit and payment will be subject to the following conditions:

1. Payment date: May 16th, 2014.

2. Record Date: The shareholders registered as such at the end of the trading session of the BM&FBOVESPA of April 28th, 2014 will be entitled to receive the dividends.

3. Ex-Dividends Date: The Company’s shares started to be traded ex-dividends (without the right to such dividends) as of April 29th, 2014.

4. The payment to shareholders registered with the Bookkeeping Agent: The payment will be made to the shareholder’s bank account of record with our bookkeeping agent, Itaú Corretora de Valores S.A. ("Itaú Corretora"). For the shareholders whose registry do not have their individual or corporate taxpayer’s ID (CPF/CNPJ) or "Bank/Branch/Account" information, the dividends will only be credited as of the third business day as of the date they update their registry on the electronic files of Itaú Corretora, which can be made in any branch of Itaú Unibanco S.A. ("Banco Itaú") or via correspondence addressed to Unidade de Processamento e Soluções para Corporações, at Rua Ururaí, 111 - Prédio B - Térreo, Tatuapé, CEP 03084-010, in the city and state of São Paulo.

5. The payment to shareholders registered with BM&FBOVESPA: The payments related to the shares held in custody by BM&FBOVESPA will be credited to that entity, and the custody institutions will be responsible for forwarding them to the respective shareholders.

Please click here to access the full document.

IR Contact:

Natasha Nakagawa
Investor Relations Officer
Phone.: +55 (11) 2769 3223