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Notice to the Market

Recife, January 21, 2014 - Ser Educacional S.A (BM&FBOVESPA: SEER3), the largest private post-secondary educational institution in the Northeast and North of Brazil, in compliance with the provisions of CVM Ruling No. 358/2002, as amended, hereby informs its shareholders and the market in general that, according to the provisions of CVM Ruling no. 384/2003, has contracted BTG PACTUAL CORRETORA DE TÍTULOS E VALORES MOBILIÁRIOS S.A., with its head offices at Av. Brigadeiro Faria Lima, 3.477, 15th floor-part, in the city of São Paulo, State of São Paulo, enrolled with the Brazilian Corporate Tax Register (CNPJ/MF) under No. 43.815.158/0001-22 ("Market Maker"), to operate as the market maker of its common shares, ticker "SEER3", listed in the São Paulo Stock Exchange (BM&FBOVESPA) with the purpose of increasing the liquidity of the abovementioned shares, for a period of 12 (twelve) months, automatically renewed for an equal period in case there is not a contrary manifestation of either party. The Company also informs that it has 36,694,502 common shares outstanding in the market and that it has not entered into any agreement with the market maker regulating the exercise of voting rights or the purchase and sale of securities of its issuance.

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IR Contact:

Natasha Nakagawa
Investor Relations Officer
Phone.: +55 (81) 3413 4615