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Notice to the Market

Recife, January 20, 2014 - Ser Educacional S.A (BM&FBOVESPA: SEER3), the largest private post-secondary educational institution in the Northeast and North of Brazil, pursuant to Article 157, paragraph 4 of Law 6404 of December 15, 1976, as amended ("Corporation Law") and CVM Instruction 358 of January 3, 2002, as amended, hereby announces that, on January 20, 2014, it signed a definitive agreement to purchase 100% of the quotas of Associação de Ensino Superior Anglo Líder, the sponsoring institution of Faculdade Anglo Líder - FAL, located in the city of São Lourenço da Mata, state of Pernambuco ("Acquisition").

The Acquisition is in line with Ser Educacional’s strategy of consolidating itself as the leading institution in the Northeast and North region and strengthening its position in the Recife metropolitan region. São Lourenço da Mata, 18 km from Recife, is one of the oldest cities in Pernambuco, with a rapidly growing population and whose only post-secondary educational institution is FAL. As a result of the transaction, Ser Educacional will expand its post-secondary portfolio to 24 units, located in 11 states in Brazil’s North and Northeast.

The Acquisition totaled R$2.1 million, corresponding to the amount attributed to the business, less net debt and the reserve for contingencies.

FAL adds approximately 350 undergraduate students to the Group’s base and has a General Course Index (IGC) rating of 3 and offers three different courses: Business Administration, History and Pedagogy.

The Company will provide an Appraisal Report, drawn up by a specialized firm, to determine whether Article 256 of Corporation Law will apply or not ("Appraisal Report"). As soon as the Appraisal Report is concluded, the Company will publish a new statement announcing if withdrawal rights are applicable (or not).

Should withdrawal rights apply, the Company will provide, in the material fact mentioned in the previous paragraph, information on (i) the calling of a Shareholders’ Meeting to ratify (a) the Acquisition and (b) the choice of a specialized firm to prepare the Appraisal Report, pursuant to Article 256 of Corporation Law, as well as (ii) the amount to be reimbursed and (iii) the term and procedures to be adopted by shareholders who wish to exercise their withdrawal rights.

In addition, if ratification of the Acquisition should lead to the application of withdrawal rights, shareholders who dissent from said ratification, to be resolved by the above-mentioned Shareholders’ Meeting, will have the right to exercise their withdrawal rights, provided they were registered as shareholders on the business day immediately prior to January 20, 2014.

The Company will keep the market informed of any further developments regarding the Acquisition.

Please click here to access the full document.

IR Contact:

Natasha Nakagawa
Investor Relations Officer
Phone.: +55 (81) 3413 4615