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Material Fact

Recife, December 23, 2013 - Ser Educacional S.A (BM&FBOVESPA: SEER3), the largest private post-secondary educational institution in the Northeast and North of Brazil, in accordance with CVM Instruction 358/02, as amended, hereby announces to its shareholders and the market in general that (i) Mr. Jonaldo Janguiê Bezerra Diniz resigned as member and chairman of the Company‘s Board of Directors on December 5, 2013; and (ii) the Board of Directors at meeting held on December 23, 2013 approved the election of Mr. José Janguiê Bezerra Diniz, Company‘s founder and controlling shareholder, as member and chairman of the Board of Directors of Ser Educacional.

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IR Contact:

Natasha Nakagawa
Investor Relations Officer
Phone.: +55 (81) 3413 4615