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Notice to the Market

Recife, December 19, 2013 - Ser Educacional S.A (BM&FBOVESPA: SEER3), the largest private post-secondary educational institution in the Northeast and North of Brazil, hereby informs investors, analysts and the market in general of the news published with respect to the Senate‘s approval of the National Education Plan:

Senate Approves National Education Plan

Dec 17, 2013 - 9:24 p.m.

Mariana Tokarnia
Reporter, Agência Brasil

Brasília - The Brazilian Senate approved, on the evening of December 17, the National Education Plan (Bill 103/2012). The plan, which has been working its way through the Brazilian Congress for the last three years, will now face another vote in the House of Representatives, given that it was modified by the Senate. The legislative body approved the clean bill introduced by Senator Vital de Rêgo (PMDB-PB).

The changes include an additional target, number 21, to expand Brazil‘s scientific output, which had not been addressed in any of the previous versions of the bill. The proposal emphasizes research, development and stimulus for innovation, with the training of four doctors for every 1,000 residents.

"The plan marks advances and new goals, and it establishes inclusive education for children with disabilities," explained Senate leader Eduardo Braga (PMDB-AM). "This is a win for civil society, Brazil and children, and it strengthens our republic."

Debate on the bill began in the plenary session held on Wednesday, December 11, but the vote was postponed until Tuesday, December 17. The National Education Plan (PNE) has 14 articles, 21 targets and 177 strategies aimed at eradicating illiteracy and achieving universal school attendance, increasing the capacity of nurseries and public universities. The plan also provides for the allocation of 10% of Brazil‘s Gross Domestic Product (GDP) to education and the training of teachers and other education professionals. All of the targets must be met within the next ten years.

One of the bill‘s main critics is Senator Alvaro Dias (PSDB-PR), rapporteur of the PNE bill before the Committee on Education, Culture and Sport. Of the 101 changes included in his report and approved by the committee, 47 were rejected by the author of the clean bill. The bill presented by Vital do Rêgo was slightly modified by the rapporteur before the plenary session, Eduardo Braga.

Prior to the vote, Alvaro Dias said that the government‘s clean bill does not guarantee the achievement of the targets. "We believe that it is essential to pass our conviction on to society that the plan was designed to be implemented. With this proposal [by the government], we‘re here approving a plan that aims to generate expectations that are, in my opinion, false expectations."

Dias stressed that there is no guarantee that 10% of the Gross Domestic Product (GDP) will be invested in education, given that there is no definition of the responsibilities and percentages for the federal, state and municipal levels of government. The bill defended by Dias and approved by the committee also established stricter targets for literacy and overall education, while also mandating that 40% of the enrollment in public institutions of higher education and 50% of the enrollment in vocational training programs be reserved for public school students.

According to Braga, the wording of the approved bill allows for the public funding to include programs such as the Federal Financial Aid Program (FIES) and the University for all Program (ProUni). "Education must be financed with public funds. We cannot make restrictions. On the contrary, we must expand," said Braga.

Editor: Nádia Franco
Credits: Agência Brasil
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IR Contact:

Natasha Nakagawa
Investor Relations Officer
Phone.: +55 (81) 3413 4615
E-mail: ri@sereducacional.com
Website: www.sereducacional.com/ir