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Notice to the Market

Recife, November 20, 2013 - Ser Educacional S.A (BM&FBOVESPA: SEER3), the largest private institution of post-secondary education currently operating in the Northeast and North regions of Brazil, hereby informs its shareholders and the market in general that, at a meeting on November 20, 2013, the Company‘s Board of Directors appointed Ms. Natasha Namie Nakagawa as Investor Relations Officer, replacing Mr. Jânyo Janguiê Bezerra Diniz. Ms. Natasha Namie Nakagawa has assumed the role of Director of Investor Relations as of this date.

Ms. Natasha Namie Nakagawa graduated in Business Administration from the University of São Paulo and has an MBA in Finance, Communications and Investor Relations from FIPECAFI (Accounting, Actuarial and Financial Research Institute Foundation). She has 17 years of experience, having worked for such companies as Perdigão Agroindustrial, Votorantim Celulose e Papel, CSU CardSystem, Banco Fibra and Paraná Banco, always in the Investor Relations area.

Mr. Jânyo Janguiê Bezerra Diniz, who had accumulated the position of Investor Relations Officer, will remain as the Company‘s Chief Executive Officer
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